Dragon Boat Festival Digital Experience: Race, Predict & Win
CATEGORY
Communication Design, UX Design
DESIGN TEAM
Yujie Shi, Yong Zhang, Xin Wang, Shuang Gao, Xi Wu, Yongbo Hu, Jiayu Zhai, Yong Peng, Lianxu Dai
DESIGNER / COMPANY NAME
Baidu.com Times Technology (Beijing) Co., Ltd.
Project Description
The Dragon Boat Festival Digital Experience integrates online racing games, prediction interactions, and live streaming into a unified digital folk culture platform. Users immerse themselves in the Dragon Boat Festival atmosphere, learn traditional customs, earn rewards, and contribute to the digital inheritance and innovative development of festival traditions. By leveraging big data AI prediction and interactive live comments, the project integrates competition, knowledge acquisition, and entertainment. Rooted in the rich culture of the Dragon Boat Festival, the project leverages advanced digital technologies to achieve seamless online-offline integration. By combining AI digital avatars, 3D rendering, and real-time interactive streaming, it fuses traditional festival culture with modern technology, allowing users to experience cultural meaning through engaging interactions.
