
Baidu Marketing AIGC Creative Platform
CATEGORY
Communication Design, UI Design
DESIGN TEAM
Han Cong, Yang Liu, Shi Yujie, Shi Shuang, Li Xiaotong, Shi Liang, Fan Yanyan, Gu Wenrui
DESIGNER / COMPANY NAME
Baidu.com Times Technology (Beijing) Co., Ltd.
Project Description
Baidu Marketing AIGC Creative Platform is a generative AI creative tool developed by Baidu, leveraging its powerful foundation models and deep understanding of marketing scenarios. The platform helps advertisers quickly transform their ideas into engaging video ads, vividly showcasing high-quality products and services to target consumers.
Its core features include:
a. AI-generated situational scripts and video production
b. Customizable story characters
c. Intelligent generation of multimodal background footage
Data shows that compared to traditional image-and-text marketing, video ads are gaining a larger share. The innovation and interactivity of video content are increasingly becoming key factors in capturing user attention. This platform allows marketers to efficiently create dynamic video content with low barriers to entry, effectively enhancing marketing conversion outcomes.










