2026 FAW-HONGQI Digital Cockpit HMI

This case study presents the HMI design for the Hongqi 2026 digital cockpit, which aims to define a standard of high-end, intelligent mobility and interaction that is distinctly Chinese. Grounded in the aesthetics of Eastern nature and fused with cutting-edge digital art, we have engineered an advanced system that transcends traditional interfaces. It is more than an operating system; it is an intelligent space with emotional perception. The design is guided by a particle design philosophy, translating the timeless DNA of the Hongqi brand into a fluid digital language, achieving a perfect symbiosis of the brand's profound heritage and a futuristic sense of technology. The visual soul of the design originates from the concept that "particles constitute all things." We extracted the iconic red dot and central axis from the Hongqi logo, evolving them into the core particle and the "Red Horizon" of our design.